Allstate Construction Logo Design
Allstate Construction and Engineering, Inc., is a general construction and engineering company serving residential, industrial, public, and commercial clients throughout southern California. What makes this company unique is that it’s woman-owned and operated and has at least 31 years of experience in the industry. When Allstate approached us for a logo design, they were looking for something modern and geometric while incorporating a feminine element, representing the women of the company.
The rooftop shape was incorporated as the main component of the logo, representing what the company stands for and creating a literal roof in which the main content could be contained. We utilized simple fonts to
emphasize the modern and geometric design, and the feminine touch was added as a pink feather crossing the letter A, giving the logo a pleasing surprise element.
Other graphic design components were also designed for Allstate to advertise their fresh new look, including a new business card, a banner, and a small sign, all of which are featured in print.