Allstate Construction Print Work
Allstate Construction and Engineering, Inc., is a general construction and engineering company serving residential, industrial, public, and commercial clients throughout southern California. What makes this company unique is that it’s woman-owned and operated and has at least 31 years of experience in the industry. When Allstate approached us for their new image and look, they were looking for something modern and geometric while incorporating a feminine element, representing the women of the company.
The front side of the business card utilizes the logo with inverted colors to contrast the back side of the card which contains all of the business info on a white background. The logo was used on the back side of the card as a vertical element anchoring the information of the company, which also incorporates the colors of the logo. The banner was designed to be displayed in a large 5 x 6 foot format to advertise the company’s new image on a larger scale and includes the main areas in which they provide their services as well as their contact info. A sign was also designed for Allstate that would be displayed in their offices, emphasizing their free estimates policy as its main element.
We also designed the logo for Allstate Construction which features the rooftop shape as its main component, representing what the company stands for and creating a literal roof in which the main content could be contained.