So what exactly is an identity system? The identity part speaks for itself: it is the image or brand given to a specific product or service. In other words, a logo. The system comes in when this image or brand is expanded into other media platforms, such as business cards and websites.
Lets look at a simple example of this structure: a logo is designed for a business selling homemade jam. This logo is the foundation of the identity system. It is then incorporated into the label of the jam bottle, the brochure that informs the consumer about the significance of organic and homemade products, and the business card that is passed on from customer to customer. Without this identity system, the homemade jam is just regular jam in a bottle, without any kind of image that the consumer can identify as being the image of that specific type of jam. Once the logo has been identified as pertaining to the homemade jam, then the brochure, business card, and website that contain the logo can be easily identified by the consumer.
Many businesses that are mainly store-operated brand themselves solely through a business card containing a logo that doesn’t appear anywhere else. It is important to consider how different aspects of your business can be marketed or presented in such a way that will be memorable and easily traced back to your business. An identity system validates your product or service; it gives it a certain level of importance that cannot be attained solely through networking and trusting that people will take your word for it.
Every little detail can make a world of difference. Do you ship your products to your customers? Your shipping label can be custom designed with your logo and contact info. Do you send out postcards or flyers to your local consumer promoting your service? Your mailer should be customized with your logo as well. The main idea here is to brand your business so that your customer will remember you and what you offer. A memorable logo and identity system is the key to your business’s stand-out presence in the industry, because although thousands of businesses might be offering the same products and services, yours will have that professional look and flair that will make it attractive and sophisticated, unlike the competitors.
At Arpi Design in Glendale CA, we know what makes a successful identity system. We have been in the graphic design business for years, and our creative backgrounds are a solid foundation to ensure only the best results for you and your business. We begin by a logo that brands your business while portraying a certain sophistication and edge that will make it unforgettable when looked at. From here we customize your business’s identity system to include the elements that will benefit you. These products include, but are not limited to, business cards, brochures, flyers, posters, letterhead, shipping labels, package design, and editorials. Our licensed web developers will incorporate your brand into your website as well, sealing the deal when it comes to a beautifully designed identity system fit for a prosperous business! Let us help you help your business today; contact us for a free consultation!