A solid Search Engine Optimization (SEO) strategy is important for any type of business that aims for visibility on the web, but it is absolutely essential when it comes to the success of an e-commerce website.
Why E-Commerce Website SEO is Vital
Whether you just started your business or your company is a Fortune 500 firm, SEO is the key to increasing the profitability of your e-commerce website.
The following are three reasons why e-commerce website SEO is essential, based on years of professional experience working with e-commerce websites.
Reason #1: E-Commerce Website SEO Helps Clients Find You
An e-commerce website without SEO is essentially useless if no one knows it exists. Just take a look at your analytics. Most of your e-commerce website’s traffic, conversions, and sales probably come from organic search.
Organic search usually accounts for one of the top sources of revenue for many online businesses. For many websites, Google drives the lion’s share of profit – producing traffic.
Technology has advanced over the years to completely transform the way consumers purchase products. Almost 90 percent of consumers use search engines to make decisions about where to buy products or services.
This is a huge percentage, and ignoring SEO means you overlook the 90 percent of consumers who could be searching for your products. When your business is not visible in search results, your giving your competitors the upper hand by default, slowing your company’s growth.
To put it another way, the potential for growth is enormous so you should not settle for average rankings on Google’s organic search results. By fine-tuning your e-commerce website SEO, you can increase visibility, traffic, and of course revenue.
Reason #2: E-Commerce Website SEO Is Cost-Effective
In very competitive industries of business, many companies will choose to pay for website traffic or buy expensive banner ads. With a successful SEO strategy in place, you have the peace of mind that the SEO will keep sales and profits steadily flowing if finances get tight. This is because you become less dependent on traffic to your e-commerce website.
The traffic from organic search is free, unlike paid search traffic. There is no cost per click, per conversion, or per impression. The key is to integrate SEO with an overall marketing strategy.
E-commerce website SEO is effective when done correctly, but it has an even bigger impact when utilized as a part of a larger marketing strategy. This can include content marketing, social media marketing, blogs, email newsletters, etc. An experienced SEO professional can guide you through all of these areas of marketing to help you decide which will work best for your industry of business.
Integrating e-commerce website SEO with other marketing strategies improves your organic search visibility, thereby bringing in more traffic. This steady growth of traffic can potentially save you time and money by decreasing your cost per conversion.
Reason #3: E-Commerce Website SEO Is A Smart Investment
While paid search traffic yields immediate results, there is no guarantee how long those results will last. The minute you stop paying, the traffic will stop.
Search engine optimization, on the other hand, delivers results that are targeted to specific users, cost-effective, and most importantly, long-lasting. SEO will keep on working for you because it builds upon itself to grow stronger and more effective over time.
A solid SEO strategy will allow you to add upon what was previously done, so you can grow until you essentially own your niche and dominate your market.
In many cases, you can even take a break from your e-commerce website SEO for a few weeks and return to find it working just as effectively as before. Unlike paid advertising such as pay-per-click, or PPC, the traffic flow does not come to a halt the moment you stop paying up.
E-commerce website SEO can also act as a safety buffer, so that you can take a creak from your other ads and continue to be visible to your users through organic search results.
E-Commerce Website SEO Is Mandatory
Google is very deeply embedded in the day-to-day life of millions of consumers. There is no way you can ignore how critical SEO has become for the success of e-commerce businesses. If you choose not to give any attention or allocate budget to a solid SEO strategy, you are essentially ignoring the fact that millions of users are searching for businesses like yours this very moment.
Do not leave cash on the table for others to take. SEO is a powerful tool that can launch your business in front of the consumers you need. E-commerce website SEO can be the best investment you choose to make for your business, because it can make you the market leader in your industry.
The best news? Your investment in e-commerce website SEO will eventually pay for itself in the near future, while its effects will last for many more years to come!