The concept of Search Engine Optimization, commonly referred to as SEO, is confusing to many who are new to the web development industry. Even if you’re a client hiring a website designer for your website, it’s useful to understand what SEO entails and what it can do for your site and your business.
SEO is a tool utilized to place your website as close as possible to the top of search engine results.
This marketing strategy consists of techniques used to optimize your website, make it search engine friendly, and increase your chances of ranking high in search engine results. A common misconception is that there is one solution for doing well in search engine rankings, when in reality the solution consists of multiple layers of marketing strategies and techniques that web developers, programmers, and software developers are skilled at. Pay-per-click, or PPC, is another marketing tool that also increases website traffic, but the upside of SEO is that it’s built into the infrastructure of any given website and is free.
Some online businesses choose a fast and unethical approach for their website’s SEO which are against search policies, known as Black Hat SEO. This approach utilizes techniques used to trick or manipulate search engines in order to increase traffic to the website. A couple of examples of Black Hat SEO are using same color text and background color, and creating doorway pages used for spamming the index of search engine results. The best and long-lasting results achieved from SEO are rarely achieved overnight, and online businesses who unknowingly use Black Hat SEO are more vulnerable to changes in search engine algorithms, which can lead to their website being banned. Hiring an established web developer or web design firm to put in place an ethical SEO system is essential to long term success done the right way.
The benefits of SEO are endless. Some books on SEO for beginners assist in understanding its most basic processes, because the principles behind search engine optimization can be complicated. Because search engine algorithms are constantly changing to improve their search technologies, it’s important to stay up to date on SEO tools and software. There are many SEO tools for Google, Yahoo, and MSN, assisting web developers with the promotion of the website being worked on. PRWeb also recently launched SEO Wizard, which includes SEO tools for press release optimization. Blogs are one of the most reliable SEO tools around, and with web development software like WordPress they’re free.
There are many SEO tools available online at your disposable. Some key techniques to pay attention to when working on SEO are header tags, meta tags, body copy, keyword density, proper text formatting fonts, alt image tag text, links directed to your site and all of its pages, the domain name of your site, and the utilization of clean code. Most SEO tools can assist in determining the popularity and competitiveness of potential keywords in your website and can help improve your search engine ranking.
Unique content plays a major role in attracting and keeping visitors on any given website. Fresh content that nobody else has will allow your website to pass duplicate content filters. Good SEO content consists of unique, quality information that your visitors will find helpful and appealing. RSS feeds are an example of a great tool for good SEO content. The main factor that will determine whether or not your website’s content is good enough is to compare it with the content in competing websites. This is why it’s important to have your content articles indexed before submitting them to search engines. It’s also a good idea to publish your content on your website before submitting it article directories, because nowadays search engines can trace back content and determine where it was first published. A good SEO content writer can be found on Google or on websites such as elance.com.
Successful SEO content means content that’s rich in keywords and is also original, simple, and informative. Each page of a website should have its own specific SEO content targeted to what the page is about. Once your compelling and unique content is attracting visitors, it’s important that it convert those visitors into customers. With effective SEO content in place for your website, half of your SEO is complete.
SEO consists of specialized techniques used to optimize your website’s search engine ranking. An ethical use of SEO, or White Hat SEO, that precisely follows rules and guidelines to be search engine friendly doesn’t have to be compromised with an ugly interface or design layout. Website design and SEO are two different disciplines, but when the two can be collaborated it’s easier for both designer and client. A good web developer or web designer should be able to incorporate SEO strategies from the very beginning of a project when the foundations are being laid out. At Arpi Design our professional web developers will ensure that your website not only looks amazing but functions and succeeds among its competitors. A combination of excellent design and beautiful code are just what your website needs to attract potential customers and rank high in today’s competitive online industry.