What is Social Media Marketing?
The term social media is a catch-all for sites that provide various social interactions. For example, Facebook is a social networking site where users can share photos, status updates, events, and many other activities, whereas a site like Twitter is designed for users to share short messages or updates with each other.
How Are Search & Social Media Marketing Related?
Why would a website about search engines care about social media marketing? The two are actually very closely related.
Often times social media feeds into the discovery of new content like news stories, and this process of discovery is a search activity. Social media marketing in Los Angeles can also help build links that support SEO efforts. Many users even use social media platforms to conduct searches for specific social media content. Social connections can also influence the importance of certain search results, whether through the social media platform or a general search engine.
How Can You Target Social Media Distributors?
Before the existence of the internet and social media, Public Relations managers would pitch and market their content person-to-person via their little black books. Relationships still matter more than ever, but radical psychographic influencer targeting makes this process much easier. Through this type of targeting, PR content is in front of influencers, or distributors, via social media feeds.
So who exactly are these influencers? They’re the bloggers, vloggers, and any other distribution targets that also use social media for content distribution. Once you get your info in front of the eyes of these influencers, you earn links, social signals, news placements, SEO, and eventually conversion!
You have the power to distribute content to influencers through your social feed. Bloggers, vloggers, news editors, and columnists often discover content themselves, but it’s possible to program the distribution of this content to social PR psychographic segments. This process can lead to links, social signals, news placements, tags, shares, interviews, reviews, SEO, and conversion.
How can you identify and target influencers? One method is through Facebook’s Job Titles in the More Demographics > Work menu. You begin by “rooting” the persona, or choosing a psychographic foundation from which other job titles will be derived. Facebook has a lot of data about users’ job titles, or “influencers” for the purposes of this article. Some examples of a Job Title-Root are: journalist, content producer, magazine editor, critic, web producer, morning show host, and columnist.
After starting with the Job Title-Root, you can then incorporate additional psychographic filters. Since Job Title was used as the Root, you can use filters such as Interest and Income for increased segmentation. You are now reaching a more specific influencer who is more likely to share and distribute through content marketing.
There are many methods you can use to pinpoint and target influencers. Rooting social PR psychographic segments through Facebook is just one method you can use to distribute your blog posts.
Social media marketing can be the answer to your conversion success – happy marketing!