Whether you manage your own content marketing strategy or you have others to do it for you, it is important to go over the most important and effective content marketing tips for 2016.
Effective Content Marketing Tips
1. Include Visual Content
If you have overlooked visual content in past content marketing strategies, now is the time to embrace it. The internet is becoming more and more visual as users prefer quick, engaging interactions such as infographics, memes, images, and videos.
You can include visual content in your website blog, email newsletter, and social media marketing to help boost your views and visitors.
2. Tell A Story
These days it is difficult to sell something simply by promoting it. Consumers today are increasingly drawn to sincere, valuable information instead of generic promotion/sales copy.
You never want to oversell your product or service, because chances are the average consumer will immediately block it out and associate negative feelings with it. 5,000 marketing messages are seen each day by the average American. We are constantly bombarded with marketing, so it has become second nature to tune out the majority of them unless we find them particularly interesting or useful.
Telling a story about your product or service can work wonders for your brand. Instead of simply selling your product, you can provide case studies, insightful thought leadership, or interviews with the product designers. Storytelling is one of the most effective content marketing tips, because brands such as Charmin saw a 585% increase in their Facebook engagement when they incorporated this strategy into their content marketing.
3. Distribute Your Content
One of the most powerful ways to establish excellent SEO (Search Engine Optimization) and ROI (Return On Investment) is through content distribution. In addition to maintaining and updating your own blog regularly (1-3 times a week), think about utilizing similar higher ranking sites where your content can be published. The content can be published on the other website with backlinks to your own website. Through this method you can gain valuable exposure and social media influence.
This step requires you to research and leverage the big dogs in your industry and build strong relationships through consistent blogging. Remember that the most effective content marketing tips are the ones that require consistent hard work on your part.
4. Tweak Social Media Marketing
It can be tricky trying to understand which social media marketing to focus on with your specific brand.
In general, effective content marketing tips should be stronger in the areas that are doing well. Focus your budget on the social media channels that are performing well for your company. If you are gaining hundreds of new followers daily on your Instagram account but not very many on your Facebook page, it is not necessary to spend the same amount of time and energy on both channels.
5. Update Email Marketing
Social media marketing may be very popular at the moment, but that doesn’t mean that email marketing is doing poorly. In fact, email marketing continues to be one of the most effective content marketing tips when it comes to reaching your target audience and sustaining customer loyalty. Incorporating mobile-optimized email marketing as one of your effective content marketing tips is an absolute must for 2016.
Professional email marketers utilize a range of techniques to engage their audience such as integrated videos, captivating imagery, animated gifs, smart pop-ups, and even customized designs based on user history.
Remember that you need to analyze your marketing data regularly, including split tests to compare click through rates, open rates, and conversion rates. These effective content marketing tips should be utilized in your content marketing strategy for the year 2016 to get you on the road to success!