This is a common question people ask when deciding that they need a website. It’s important to realize that a website isn’t just a pretty page on the internet – it can essentially create, drive, and boost your business’s success. When your car needs an oil change, do you try to do it yourself? Probably not, since you know the value of your car in your everyday life, so you always leave it to the professionals to make sure it’s running smoothly. If you do attempt to change your car’s oil, chances are it’ll be a nightmare that will do more harm than good. The same goes for your business. If your business’s website doesn’t look good and function well, it might be better not to have a website at all in order to avoid hurting its image and reputation. First impressions are very important, and if your website represents your company successfully, you will gain customers that would otherwise be missed or lost.
Whether your business hasn’t quite built the momentum needed to afford pricey purchases or you just don’t want to spend money hiring a website designer, you’ve taken the first and important step of acknowledging that you need a website. You might ask yourself “It looks easy enough, so how hard can it be?” Turns out, very hard for someone who doesn’t know much about web development and website design. The following list addresses just some of the hurdles you may run into without help from a professional, and why it’s worth every penny to hire someone to take care of your website for you.
Where to Begin?
There are several problems with designing your website yourself. First of all, it will be difficult simply figuring out where to begin. Sure it looks easy on the outside, but once you start getting into it and looking into how it should be done, you’ll soon realize that you’re in way over your head. You’ll need to look up and research every single task in order to incorporate it into your website which requires tons of time and patience. Something as simple as creating a link will be difficult, and if done wrong may be impossible to fix on your own.
Time vs. Money
Trying to build your website by yourself takes your focus away from your business. Instead of trying to learn website design through the trial-and-error method and very slowly progressing with no end in sight, hire a professional website designer. We are experienced professionals trained in creating beautiful websites, so we know a thing or two about how to promote businesses and get the results our clients are looking for.
Hiring a professional website designer instead of building a website yourself will save you a lot of valuable time, energy, and frustration. There is a large spectrum of skills that are necessary to make effective websites. There are many aspects to web development that go far beyond learning the basics such as HTML. A professional website designer is not only skilled in design and coding but is always up to date regarding successful marketing techniques, communication strategies, HTML, CSS, PHP image optimization, search engine optimization, file compression, and many other elements that go into successful website development.
Let’s say that you decide to build your own website. The time that it would take you to research the process of how to build it, how to make it function properly and efficiently, how to incorporate SEO, and then to actually do all of these things could easily end up costing you more than if you had just paid a professional website designer to do everything for you. The time you spend building your website is time that could be spent on running your business. Even if you eventually succeed with the strenuous task of creating a website, you need to learn to how to go back and edit or maintain it which is in and of itself another enormous task that will cost you more valuable business time. After all of these draining steps and months of your valuable time, your site may not even end up looking the way you had envisioned, or working the way you had hoped.
Beauty, Speed, & Functionality
A professional website designer knows the importance of creating beautiful designs in sync with effective and efficient script. An effective website should be unique, easy on the eyes, have easy navigation, load quickly and efficiently, and work properly with all major Internet browsers. Website designers know all of the tricks and tips of different types of websites. We know how to make your site look the way you want it to look while retaining its efficient functionality. Skip the struggle of trying to figure out CSS and why your site isn’t looking the way you envision it in your head.
Your website’s speed is extremely important for its success. If your site loads very slowly, then chances are you’re potential customers won’t even stick around to see what you have to offer. If you try to create your own website, you’re not only responsible for correct coding and scripting, but also for efficiency. Even if you spend a ton of time figuring out how a specific function, you now have to worry about how fast your site will load. At Arpi Design we won’t pack your site with tons of scripts and plugins. We utilize certain rules within our designs such as image optimization and file compression to ensure that your website loads as fast as lightning.
The Power of Search Engine Optimization
If your website cannot be found, is it really a successful website? Word of mouth is great, but online traffic via search engines like Google, Bing, and Yahoo is advantageous for your business. A high search engine ranking is important not only because it is free, but it’s the number one way potential customers will find you on the Internet. Imagine trying to learn how to do your own search engine optimization. It could take weeks or even months, and in the end you still might not be doing it right. You might even mistakenly take the advice from an illegitimate site that ends up getting your website banned. Effective SEO is one of the more complex functions that should be left to a professional web developer with experience who knows how to get results. We develop your website utilizing SEO strategies from the very beginning to ensure that search engines will easily read and rank your page.
Being One Step Ahead of the Competition
Competition is present in every industry, and businesses are using the Internet to gain an edge over their competition. If your competitors have a web presence before you do, they are already a step ahead of you. If you decide that you want to build your own website, you’re already putting yourself in a position that’s many steps behind your competitors. If you decide to hire a professional website designer to give you that edge, you’re thinking ahead for your business’s success.
Uniqueness & Customization
How are you going to make your website stand out with millions of website on the Internet? Purchasing a pre-made template may seem like an easy, cost-efficient solution, but you risk having the website look like thousands of others. In addition, many custom features that you may need for your website such as contact forms, galleries, forums, blogs, and other special scripts are simply not available with pre-made templates. It’s also difficult to maintain and add on to a website built with a pre-made template, because you’ll probably need to rebuild the whole site to include the custom features that you need.
A Worthy Investment
Having a professional website created by a professional website designer will give your business that edge that you need to succeed among your competitors. Your website is something that thousands of people around the world will view and interact with everyday, so make sure your it represents what you want the world to see. No matter how you look at it, it’s more beneficial to you and your business to hire a professional website designer.
Have you ever tried to build your own website without hiring a website designer? Was it a nightmare for you? Did you succeed and make something great?
Let us know how we can help you succeed in your business ventures – don’t forget, we’re a professional website design studio located in Glendale, California, ready to meet with clients in person, learn about their business goals and help them achieve those goals through impeccable design.