During these technologically advanced times, it’s becoming more and more vital for businesses to have an online presence in order to succeed in the competitive economy. An online presence cannot exist without a website, and a website cannot exist without a domain name. What is a domain name? You can think of it as your address on the internet. Every company, individual, and organization on the internet has a domain name registered as their online identity. This online identity is used by clients to access information related to that entity like their website or email.
Registering a domain name that describes your company’s business or name will help users remember the name easily, returning to your site without having to look up the name. This is why it’s essential to register a domain name that represents your business and what your business offers, ensuring ease of access for your clients and making it easy for customers to find your business on the web. Another reason why it’s important to have your own domain name is that the domain name follows you and your business regardless of where your website is being hosted, so if your web hosting changes it won’t affect your customers’ ability to search for and find your site. To sum up, a domain name should be simple, unique, and easy to remember.
How can you register a domain name? There are many websites that provide this service, allowing you to search for and buy a domain name for yourself, your company, or your business. A few examples of these registrar websites are Domain.com, Godaddy.com, and Hostgator.com. It’s wise to research a few companies before deciding which one to go with. To get and keep a domain, you will have to pay a purchase fee, a yearly renewal fee, and there might even be a setup fee. Beware of companies that offer you a free domain name with a purchase of some other service, because many times this domain is yours to use but not yours to keep because it isn’t owned by you. In these cases, if you decide to cancel the service that you had signed up for upon registering for the free domain name, the referrer company will simply try to sell the domain name to you for a much higher price.
These are only some of the many questions that you might have about purchasing a domain name for your business, so do not hesitate to contact us. We would be more than happy to guide you in the right direction regarding your domain name needs.