Website Redesign Practices That Lead to Success
Do you currently have a website for your business that isn’t doing much for you? Whether your business website is dated, too simple, or doesn’t function as it should, website redesign in Los Angeles may be the answer.
Website redesign in Los Angeles has many benefits. It can increase visitors and sales to your website, improve your website’s functionality, and improve the look of the website. Websites that have not been touched for years may even be behind with web development technology such as responsive pages that adjust to tablets and mobiles. Website redesign in Los Angeles will even allow you to have greater control over website management and maintenance. Whatever the reason for your decision to redesign your website, the following practices are important to keep in mind:
Website Redesign Tip #1 –
Preserve the Assets of Your Website
All professional website redesign in Los Angeles begins with preserving what is valuable and relevant to the website. What is working well for the current website? For what keywords does your website rank highest on Google or other search engines? What are your highest entry and conversion pages (where you make the most sales)? How many inbound links do you have and what pages do they lead to? The important aspects of your website should be retained within the redesign, because the last thing you want to do is eliminate valuable elements that lead to new customers and sales. If you’re not sure what your website’s assets are, you can acquire this data by integrating Google Analytics to your site pages.
Website Redesign Tip #2 –
Design for Your Users
One of the most important things that will lead to the success of your website redesign in Los Angeles is to design with your target user in mind. What does your customer expect when they enter your site? What questions do they need the answers to? An extravagant and unique design may be difficult to navigate for most users, so keep it simple by maintaining current design trends that internet users are familiar with: keeping the logo on the left side of the page, having a clear and simple menu, and utilizing a design that’s familiar within your industry. A study conducted by Google shows that “users prefer website designs that look simple and familiar. Designs that contradict what users expect damage expectations.”
Website Redesign Tip #3 –
Maintain Brand Consistency
A critical aspect of the website redesign process is maintaining brand consistency. Your core identity and message should be consistent throughout all marketing collateral and social media channels so your brand is immediately identifiable and recognizable. This includes email newsletters, television, social media channels, flyers, etc. Make sure that logos, color schemes, fonts, photography, and brand style is consistently maintained and communicated clearly. A consistent brand image benefits by standing out against competitors, gaining their customers’ trust, and eventually more loyal customers.
Website Redesign Tip #4 –
Optimize Your Website
It is very important to have online marketing strategies implemented into your website redesign in Los Angeles. Whether you want to rank on search engine results pages for your keywords or not, the technical aspects of your website should be search engine optimized. This includes permanently redirecting URLs to avoid broken links and updating meta data. Optimizing the images of your website will also improve loading time and make your pages mobile-friendly. These are just a few ways you can optimize your website during the website redesign process for a better user experience and higher search engine rankings.
Website Redesign Tip #5 –
Test for Usability
Once you have completed your website redesign in Los Angeles, it is important to test the site for usability. This process will determine how easy it is for a user to navigate and interact with your new website. Is the content legible and clear? Is the website accessible across all types of browsers and devices? Does the website load in a timely fashion? Are all external and internal links functioning properly? Testing your website for usability prior to its launch should be essential to the website redesign process.
Planning a website redesign? What are some of the reasons you are redesigning your website? Did you find these website redesign best practices helpful? Please share your thoughts in the comments section below, and please share this post with your network.